What does SWOT analysis primarily assess?

SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. The primary purpose of this analysis is to provide a clear framework that allows organizations to assess internal and external factors that could impact their operations and decision-making.

In the context of SWOT analysis:

• Strengths refer to the internal attributes and resources that support a successful outcome, such as a strong brand, loyal customer base, or unique technology.
• Weaknesses are the internal factors that may hinder performance, such as limited resources, lack of expertise, or poor location.
• Opportunities are external factors that the organization could leverage for growth, like emerging markets, technological advancements, or changes in regulatory policies.
• Threats are external challenges or obstacles that could negatively impact the business, such as increasing competition, economic downturns, or shifts in consumer preferences.

By assessing these four areas, businesses can develop strategies that optimize their strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This holistic view is essential for effective strategic planning and informed decision-making. Other options provided focus on narrow aspects of a business, such as sales performance, financial metrics, or consumer satisfaction, which do not capture the