What does the Federal Trade Commission (FTC) aim to protect consumers from?

The Federal Trade Commission (FTC) focuses on protecting consumers primarily from false advertising and deceptive practices. This involves enforcing laws against misleading marketing tactics that can harm consumers' decision-making processes. The FTC conducts investigations, brings enforcement actions against violators, and provides guidance to businesses to ensure they adhere to fair practices.

The commission aims to promote competition and protect consumers from unfair or deceptive acts in the marketplace, thus facilitating a fair and honest trading environment. Their efforts include monitoring advertising claims, conducting studies to understand consumer behavior, and educating the public about their rights as consumers. This broad mandate underscores the importance of transparency and honesty in marketing, which are essential for maintaining trust in the marketplace.