What is a target market?

A target market refers to a specific group of consumers to whom a business aims to sell its products or services. This group is identified based on various characteristics such as demographics, interests, purchasing behavior, and other criteria that indicate they are likely to have a need for what the business offers. Focusing on a target market allows businesses to tailor their marketing strategies, messages, and product features to meet the specific needs and preferences of that group, ultimately increasing the likelihood of making sales.

By concentrating on a target market, companies can allocate their resources more efficiently and effectively, as well as create a more personal connection with potential customers. This strategic approach is crucial for businesses looking to establish a strong presence in a competitive environment and build lasting relationships with their clientele.