What is one primary function of investor relations?

One primary function of investor relations is to ensure transparent communication between a company and its shareholders, which includes preparing annual reports for shareholders. These reports serve as an essential tool for keeping investors informed about the company's financial performance, strategic direction, and overall health. The annual reports summarize key financial metrics, operational highlights, and future outlooks, helping shareholders make informed decisions about their investments.

While enhancing product sales, providing marketing training for employees, and conducting employee performance reviews may be critical to a company's overall operations and success, they do not specifically fall under the scope of investor relations. The focus of investor relations is primarily on managing relationships with investors and communicating key financial information, making the preparation of annual reports a quintessential function of this role.