What is the primary benefit of a product launch in the product development process?

The primary benefit of a product launch in the product development process is to generate immediate sales. This phase is critical because it represents the transition from the development phase to market entry, where the business actively seeks to convert its investments in research, development, and marketing into revenue. A successful launch is designed to create momentum, attract customers, and establish a presence in the market, all of which are essential for recouping development costs and achieving profitability.

Generating immediate sales during this stage can also contribute to building brand recognition and market share, which are vital for a new product's long-term success. While market testing, finalizing product design, and gathering customer feedback are important aspects of the product development process, they typically occur either before or after the launch. The focus of the launch itself is primarily on driving sales and establishing a foothold in the marketplace.