What is the primary role of a financial manager in a business?

The primary role of a financial manager in a business is to manage the company’s financial health and planning. This involves a range of responsibilities that include analyzing financial statements, developing budgets, forecasting future financial performance, managing investments, and ensuring that the organization can meet its financial obligations.

A financial manager plays a crucial role in strategic planning by assessing financial data to guide decision-making processes. They evaluate opportunities and risks associated with various financial strategies, ensuring that the company maintains a stable financial position and effectively allocates resources for sustainable growth.

By focusing on financial health, the financial manager supports the overall goals of the organization, helping to drive profitability and efficiency. This position is central to influencing how resources are used to support the company's short- and long-term objectives.