What role does a business plan serve?

A business plan serves as a roadmap for business goals and strategies, outlining the vision and mission of the company alongside actionable steps to achieve set objectives. It provides a comprehensive framework that includes not only goals but also the strategies and tactics to reach these goals, financial projections, market analysis, and a description of the organizational structure. This strategic document is crucial for both internal guidance and as a means to communicate with potential investors or stakeholders.

While aspects like marketing strategies or pricing can be included within a business plan, those are only parts of the overall strategic framework. The business plan’s primary purpose is to guide the direction of the business and serve as a critical tool for planning and communication.