Which term describes a proactive initiative to boost business performance?

The term that describes a proactive initiative to boost business performance is business consulting. Business consulting involves engaging with professionals who analyze various aspects of a company's operations, strategies, and management practices to identify areas of improvement. Consultants work closely with businesses to develop tailored strategies and solutions that enhance overall performance, drive efficiency, and foster growth.

While operational risk management focuses on identifying and mitigating risks that could impact business operations, its primary aim is not to proactively enhance performance but to safeguard against potential losses. Customer optimization seeks to improve customer interactions and experiences to drive sales but is more focused on marketing and customer service rather than the broader business performance. Revenue analysis looks specifically at financial income and performance metrics, which is more of a diagnostic tool than a proactive initiative.

In contrast, business consulting encompasses a wide range of strategies and can address operational, financial, and strategic aspects of a business, making it the best choice for describing a proactive initiative aimed at enhancing business performance.